Tap & Hook for pet brands

Video ads for pet brands. 3 hooks per ad. Delivered in days.

We turn your product photos into scroll-stopping 15 to 30 second ads for Meta and TikTok. You pick the hooks, approve every cut, and own the final files, without filming a single dog.

Get a free pet ad snapshot See pet ads
No pet shoot neededYou approve every cutFrom $50

Launching with our first 5 pet brands at intro pricing.

  • Meta & TikTok, ready to run
  • Built on your real product photos
  • No health or vet claims of our own
Sample pet ads

See the style.

Hit play on the lick mat spot, then see the same process on two other everyday products.

Spec adBath Buddy Lick MatFictional brand · 9:16
Spec adHome goodsFictional brand · 9:16
Spec adBeauty & skincareFictional brand · 9:16

Every sample here is a spec ad: made for a fictional brand to show our style and process. They are not client work, and we don't publish results we don't have.

Why pet brands use this

Built for how pet products sell.

You call the shots

Pick the hooks, the voice, and the caption style. Approve every script and every cut.

Fresh creative, on schedule

Pet ads wear out fast in peak seasons: holidays, winter gear, new-puppy season. New hooks keep tests running.

No shipping, no pet wrangling

Send photos and a product link. No shoot days, no waiting for the dog to cooperate.

Claims-safe

No fake reviews, no made-up customers, and no health or vet claims unless they're your own approved wording.

Built for products like

If it has a visible use, it can be an ad.

  • Lick mats
  • Slow feeders
  • Kibble dispensers
  • Cat water fountains
  • Litter & litter boxes
  • Harnesses & leashes
  • Beds
  • Grooming tools
  • Toys
  • Travel gear
  • Winter gear
How it works

You're in charge at every step.

We do the making. You choose, tweak, and approve every hook, script, voice, and caption.

  1. 1
    Day 0

    You send the brief

    Pick a package, fill in the two-minute form, and pay on Stripe's secure checkout. Then send your product link, 5 to 15 photos, any clips, your logo, and your offer.

  2. 2
    Within 24 h

    You pick the hooks

    We write 3 scripts with 3 hooks each. Choose, rewrite, or swap any line before anything gets made.

  3. 3
    About 48 h later

    You review the first cut

    Watch every version. Choose the voice, caption style, and pacing that feel like your brand.

  4. 4
    Your call

    You tweak it

    Change any shot, line, voice, or caption. 1 or 2 revision rounds are included, depending on the package.

  5. 5
    Done

    You own the files

    Ready-to-run MP4s in 9:16, plus 4:5 and 1:1 on Standard and Growth. Need another size or file type? We'll send it that way.

Starter ships in 3 days, Standard in 4, Growth in 6. The clock starts once your assets are in and you've approved the scripts.

Pricing

Simple packages. Every ad gets 3 hooks.

A hook is the first 2 to 3 seconds that stops the scroll. Each ad comes with 3 different openings so you can test which works best. What’s a hook?

Starter

Test one angle. You pick the winner.

$50one-time

1 ad × 3 hooks = 3 files

  • Up to 20 seconds, 9:16
  • You approve the script and hooks
  • Your choice of voice and caption style
  • 1 revision round
  • Delivered in 3 days
Choose Starter
Most popular

Standard

Three angles. You choose what runs.

$125one-time

3 ads × 3 hooks = 9 files

  • Up to 30 seconds
  • 9:16, 4:5 and 1:1, or the formats you need
  • Ad copy: 3 sets you can edit
  • 2 revision rounds
  • Delivered in 4 days
Choose Standard

Growth

A full refresh, every call yours.

$240one-time

6 ads × 3 hooks = 18 files

  • Up to 30 seconds
  • 9:16, 4:5 and 1:1, or the formats you need
  • Ad copy: 6 sets you can edit
  • Raw clips and project files
  • 2 revision rounds, delivered in 6 days
Choose Growth

Formats: every ad ships in 9:16 for TikTok, Reels and Shorts, with 4:5 and 1:1 on Standard and Growth.

Most pet brands start with Standard: 3 angles, 9 videos to choose from.

Monthly

Fresh Hooks plan

New ads every month, steered by you. 3 hooks per ad. Cancel anytime before your next billing date.

$250/month
4 new ads a month
$400/month
8 new ads a month, ad copy, and a monthly hook refresh report: what to test next, delivered to your inbox

Full usage rights included: run the final ads as paid ads on any channel, for as long as you like. No licensing fees. Intro pricing while we take on our first 5 brands. Prices go up after that.

All prices are final and payment is due before work begins. Included revision rounds are how we make it right. See the Terms of Service.

Free, no call needed

Get a free pet ad snapshot.

Send your brand name to hello@tapandhook.com. Within 48 hours you'll get a one-page review of your current Meta ads, yours to keep and use however you like.

  • 6 new concept ideas for your product
  • 1 sample script with 3 hooks to choose from
  • No obligation, ever
Email for a snapshot Start a project
Pet FAQ

Questions pet brands ask.

More answers on the main FAQ.

Will the pets look real?

The hardest moments to make look natural (mouths, tongues, paws gripping things) are cut around or shown with your real product shots, so the ad reads as filmed. You review every cut, and any shot that doesn't pass gets replaced.

Can you make health claims, like “calming” or “vet-recommended”?

Only your own approved wording, and you stay responsible for it. Most of our ads lead with demos and features instead.

What’s a hook?

A hook is the first 2 to 3 seconds of a video ad, the part that stops someone scrolling. Every ad comes with 3 different openings, for example a problem line, a surprising visual, or a question, all leading into the same body and ending. You run them side by side and see which one gets the most people to watch and click. That’s why 1 ad = 3 files.

How much say do I have?

All of it. You pick the hooks, approve the script before production, choose the voice and caption style, and sign off on every cut. Nothing is final until you approve it.

What formats do I get?

Ready-to-run 9:16 MP4s for Meta and TikTok, plus 4:5 and 1:1 on Standard and Growth. Need a different size, length, or file type? Tell us and we'll send it over that way.

Do I own the ads?

Yes. Once paid, the final files are yours to run, edit, and reuse for your brand. Music is commercially licensed or left out so you can add your own.

What if I don't like it?

You approve the script before anything gets made, and revision rounds are included (1 on Starter, 2 on Standard and Growth). Any shot that doesn't look right gets replaced. Prices are final, so revisions are how we make it right.

How are the ads made?

We produce them with AI-generated footage and voice, built around your real product photos, then edit and caption them into finished ads. Our terms cover the details.